| A vast talent search, attracting communities to create and promote teams, persuading traditional clubs of the benefits of having women’s teams, including through financial incentives |
| Promotion in schools and on social networks, involvement of local communities |
| Funding, funding and funding over and over again |
| Funding, broadcasting matches, creating competitions and idols |
| 1. Media coverage 2. Infrastructure 3. Promotion |
| Clear regulations on ethics, discipline and respect |
| Attracting sponsors |
| Media coverage, funding, professionalization |
| Investment, publicity, deep competitive reform |
| Co-opting at the federation level of some coaches with results in women’s football |
| Association with famous names in men’s football TV campaignsAttracting sponsors |
| 1. The financial issue2. Establishment of the Romanian Women’s Football Federation 3. Excessive media coverage and creation of role models |
| 1. Coach training 2. Stimulating coaches 3. Organising competitions for children |
| Media and online promotion, UEFA rules on women’s football integration |
| Stronger promotion of women’s football, attracting sponsors, attracting skilled coaches to help the development of female athletes |
| A women’s section in each club, TV promotion of matches, promotion of female players as role models |
| 1. Media coverage2. Development of the phenomenon in rural areas3. International results |
| Media promotion, attracting sponsors, attracting broadcasters |
| Promotion in schools, involvement of sponsors, TV broadcasts |
| Establishment of sections in youth clubs, promotion in schools and a strong League 1 to create models for young people |
| Promotion, debates on this topic, TV broadcasts |
| 1. Investments made by federations and through government programmes2. Sale of TV rights for women’s football in a package with League 13. Promoting the practice of elite sport through the development of infrastructure |
| Attracting sponsors, publicising the most talented female players, TV broadcasting of women’s football matches |
| Publicity, more teams, more money for female athletes |
