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The Perception of Sports Journalists Regarding Women’s Football in Romania

Table 22: Factors influencing lower consumer interest in women’s football

15. To what extent do you think the factors below influence lower consumer interest in women’s football?
N Mean Standard deviation Standard error
Reduced accessibility (frequency of match broadcasts) 63 3.57 1.160 .146
Qualitative discrepancy between women’s and men’s matches 63 3.68 1.119 .141
Lack of notoriety of female players 63 3.63 1.168 .147
The social context regarding biases about women’s participation in this sport 63 3.67 1.107 .139
Lack of consumer willingness to change their consumption habits 63 3.75 .933 .118
Reduced publicity 63 3.97 1.031 .130
Low popularity 63 3.97 .933 .118
Predominant dissemination of information on men’s football in the media 63 3.73 1.019 .128
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