An Exploratory Study of Muslim Consumers’ Expectation of an Islamic–Based Retail Store and Their Patronage Motive
Keywords: Store attributes; patronage behaviour; Muslim consumer; Islamic; positioning and retailing
Article no: 103
Pages 731-736
Keywords: Store attributes; patronage behaviour; Muslim consumer; Islamic; positioning and retailing
Article no: 103
Pages 731-736
Keywords: Patronage, charity, economic essence of charity
Article no: 29
Pages 228-239