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Displaying 10 articles of 14 total result(s).

Original Article

Digital Culture As A Competitive Advantage Of Future Journalists

Sergei B. Golovko*
,
Liudmila A. Kokhanova
,
Yulia E. Chereshneva

Keywords: Digital culture, communicative level, ontological level, generation Z, media education, students of journalism.

Article no: 66

Pages 566-572

Doi: 10.15405/epsbs.2019.08.02.66

>View as HTML >Abstract >Download PDF
Original Article

Comparing The in-Store Use of Smartphones Between Shoppers of Generations X-Y-Z

Susana Galvão
,
Maria Amélia Marques
,
Paulo Duarte Silveira*

Keywords: Omnichannel, Mobile marketing, Shopper marketing, Generation Z, Generation Y, Generation Z

Article no: 46

Pages 388-399

Doi: 10.15405/epsbs.2019.12.02.46

>View as HTML >Abstract >Download PDF

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