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Displaying 2 articles of 2 total result(s).
Original Article

Banks’ Organizational Characteristics And Adoption Of Crm In Agricultural Bank’s Branches

Mohammad Yami
,
Esmaeil Galini
,
Mohammad Sadegh Sabouri

Keywords: Customer relationship management, technology acceptance, e-banking

Article no: 31

Pages 377-387

Doi: 10.15405/epsbs.2019.12.03.31

>View as HTML >Abstract >Download PDF
Original Article

Customer Relationship Management In The Modern Economy

K. I. Tkachenko
,
R. V. Faizullin
,
A. L. Zolkin
,
S. N. Sychanina

Keywords: Customer relationship management, loyalty, information and communication technologies, digital environment, Internet, market system

Article no: 191

Pages 1711-1718

Doi: 10.15405/epsbs.2021.09.02.191

>View as HTML >Abstract >Download PDF

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