The Virtual Tour Guides on Tourists’ Satisfaction: Role of Sense of Presence
Table 12:
Estimate | S.E. | C.R. | P | Label | |
Sense of Presence <--- Virtual Tour Guides Qualities | .776 | .069 | 11.262 | *** | |
Level of Satisfaction <--- Sense of Presence | .467 | .092 | 5.106 | *** | |
Level of Satisfaction <--- Virtual Tour Guides Qualities | .617 | .097 | 6.356 | *** |