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The Effect of E-WOM on Tourists’ Experience at Malaysian Island Beach Resorts

Table 5: Significance Testing Result of the Structural Model Path Coefficient

Hypothesis Relationship Standard Beta t Values Decision
H1 eWOM ⟶ Escapism Experience .292 6.84 Supported
H2 eWOM ⟶ Esthetic Experience .073 1.58 Not Supported
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