The Effect of E-WOM on Tourists’ Experience at Malaysian Island Beach Resorts
Table 5: Significance Testing Result of the Structural Model Path Coefficient
Hypothesis | Relationship | Standard Beta | t Values | Decision |
H1 | eWOM ⟶ Escapism Experience | .292 | 6.84 | Supported |
H2 | eWOM ⟶ Esthetic Experience | .073 | 1.58 | Not Supported |