The Effect of E-WOM on Tourists’ Experience at Malaysian Island Beach Resorts
Table 3: Summary of Discriminant Validity Result
| 1 | 2 | 3 | |
| eWOM | .840 | ||
| Escapism Experience | .399 | .812 | |
| Aesthetic Experience | .397 | .761 | .801 |
| 1 | 2 | 3 | |
| eWOM | .840 | ||
| Escapism Experience | .399 | .812 | |
| Aesthetic Experience | .397 | .761 | .801 |