The Effect of E-WOM on Tourists’ Experience at Malaysian Island Beach Resorts
Table 3: Summary of Discriminant Validity Result
1 | 2 | 3 | |
eWOM | .840 | ||
Escapism Experience | .399 | .812 | |
Aesthetic Experience | .397 | .761 | .801 |
1 | 2 | 3 | |
eWOM | .840 | ||
Escapism Experience | .399 | .812 | |
Aesthetic Experience | .397 | .761 | .801 |