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The Effect of E-WOM on Tourists’ Experience at Malaysian Island Beach Resorts

Table 2: Summary of Validity and Reliability for the Constructs

Outer Loading CR AVE
eWOM .940 .839
WOM1eWOM2eWOM3eWOM4 .735.896. 933.919
Escapism Experience .930 .727
ECE1 .841
ECE2 .902
ECE3 .878
ECE4 .803
ECE5 .835
Aesthetic Experience .902 .755
ESE1 .897
ESE2 .865
ESE3 .843
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