The Effect of E-WOM on Tourists’ Experience at Malaysian Island Beach Resorts
Table 1: Demographic Profile of the Respondents and General Information (n=433)
| Demographic Characteristic | Percentage | |
| Gender | Male | 36.1 |
| Female | 63.4 | |
| Marital Status | Married | 57 |
| Single | 39.3 | |
| Others | 3.7 | |
| Education Level | Undergraduate | 41.1 |
| Higher school or diploma level | 30.9 | |
| Postgraduate degrees. | 28 | |
| Country of Origin | Asia | 85.7 |
| Europe | 11 | |
| Australia and Oceania | 2 | |
| Nort America | 0.9 | |
| African | 0.4 | |
| Tourist Category | Domestic | 75.2 |
| International | 24.8 | |
| Purpose of Visit | Mainly holiday | 24.8 |
| Visiting family/ friends | 3.7 | |
| Short/ city break | 34.5 | |
| Leisure | 31.7 | |
| Others | 5.3 |