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Crisis Management, Reputation, and Performance of Upscale Hotels in the Post-COVID-19 Crisis

Table 2: Descriptive Result for Crisis Management

Code Item M SD
Signal Detection
SD1 The hotel formulates and assesses potential disaster origin and probability scenarios during the current COVID-19. 6.25 .942
SD2 The hotel must appoint a crisis during the COVID-19 management team (i.e., coordination and communication system. 6.45 .806
SD3 The hotel identifies external organizations to assist the hotel during the COVID-19 crisis. 6.16 1.001
PP1 The hotel establishes a crisis call center for hotel operations 6.06 1.036
PP2 The hotel provides health risk education and training for hotel employees during COVID-19. 6.57 .757
PP3 The hotel has scheduled meetings to conduct a sham crisis management drill. 6.50 .834
PP4 The hotel carries out scheduled sanitization work in and around the property. 6.15 .958
R1 The hotel allocates funds for technological development to detect factors and harmful effects of the COVID-19 pandemic. 6.56 .809
R2 The hotel actively applies for financial incentives whenever offered by the government. 5.88 1.133
R3 The hotel performs a damage audit/monitoring system for the crisis recovery process. 5.98 1.149
R4 The hotel applies media communication in both online and traditional communication methods to broadcast and promote all efforts in making certain the hotel is safe and COVID-19-free. 6.17 .957
L1 The hotel’s top management is responsible for evaluating crisis management and planning for future improvements. 6.46 .858
L2 The hotel’s top management is responsible for providing training from other agencies in dealing with crises 6.44 .868
L3 The hotel’s top management believes fast action during the crisis will reduce the negative impacts. 6.43 .867
L4 The hotel provides the resources needed (i.e., materials, people, technology, and information) to prepare for anticipated crises. 6.39 .884
BR1 Brand reputation increases the confidence level of product quality. 6.45 .847
BR2 The hotel collaborates with new business partners to increase its reputation during COVID-19. 6.24 .904
BR3 Reputation will provide the hotel bargaining power in dealing with the trading partners. 6.36 .893
BR4 Reputation encourages greater brand loyalty. 6.42 .811
BR5 Brand reputation is a barrier for rivals to act efficiently in the four or five-star hotel segment. 5.86 1.150
BR6 Brand reputation encourages the hotel to be innovative and creative. 6.36 .851
Pf 1 The hotel’s Average Daily Rate (ADR) is a crucial determinant of brand performance. 5.97 1.015
Pf 2 The hotel’s Revenue Per Available Room (RevPAR) is a crucial determinant of brand performance. 6.14 1.000
Pf 3 The hotel’s market share is vital in understanding brand performance. 6.27 .926
Pf 4 The shareholder’s value is vital for the hotel to assess the hotel’s performance 6.09 1.023
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