Madura Coastal Tourism Problem: A Stakeholder Perspective
Abstract
Madura possesses significant potential to be developed into a thriving tourist destination, particularly on its coast. Hence, the phenomena play as the challenge faced by village business entities in promoting sustainable tourism in a particular region. However, the current reality shows that Madura’s tourism industry is not compatible due to a range of challenges. Therefore, this research endeavors to investigate the diverse problems related to coastal tourist destination development in Madura, particularly those managed by government institutions and village business entities. The research uses a case study method with primary data collection through in-depth interviews and observations. Moreover, the research gathers secondary data from relevant documents. The study findings indicate that tourism entities face multiple obstacles in developing tourism destinations such as financial constraints, human resource limitations, inadequate infrastructure, limited accessibility, and security concerns, lack of creativity, and natural disasters. Furthermore, several village leaders and religious figures in Madura still hold divergent opinions regarding the impact of tourism on religion and culture as well as concerns about potential negative impacts on local well-being. The findings of this study research provide valuable insights and recommendations for policymakers, local governments, and other stakeholders involved in Madura’s tourism development. These research areas offer opportunities to contribute to a knowledge base in tourism development and address emerging challenges and trends in the industry. Further research can explore sustainable tourism practices in different destinations, strategies for effectively engaging and empowering local communities and effective marketing strategies for promoting tourism destinations.
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About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Prasetyono, P., Kusufi, M. S., Rahmawat, E., As’ad, A. F., Syah, S., Rahman, F., & Solikha, A. (2024). Madura Coastal Tourism Problem: A Stakeholder Perspective. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 963-976). European Publisher. https://doi.org/10.15405/epsbs.2024.05.79