Attitude on Customer Purchase Intention Towards Adulterant Cosmetic Products in Malaysia
Table 1: Reliability and Pearson’s Correlation Coefficient Summary
| VARIABLES |
N OF ITEMS |
CRONBACH’S ALPHA |
PEARSON’S CORRELATION |
|
|
|
PP |
SM |
SC |
BC |
PI |
| Perceived Price (PP) |
3 |
0.745 |
1 |
0.814 |
0.776 |
0.909 |
0.965 |
| Social Motivation (SM) |
3 |
0.798 |
0.814 |
1 |
0.892 |
0.791 |
0.891 |
| Status Consumption (SC) |
3 |
0.849 |
0.776 |
0.892 |
1 |
0.657 |
0.767 |
| Brand Consciousness (BC) |
4 |
0.830 |
0.909 |
0.791 |
0.657 |
1 |
0.948 |
| Purchase Intention (PI) |
4 |
0.790 |
0.965 |
0.891 |
0.767 |
0.948 |
1 |
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