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Integration of Social Media Marketing in TAM Model in SME Landscape

Table 2: The summary of the model relationship

Hypotheses Path T- Statistics P-values Results
H1 Social media marketing → perceived ease of use 13.775 0.000*** Supported
H2 Social media marketing → PU 8.454 0.000*** Supported
H3 Perceived ease of use → Trust 2.763 0.000*** Supported
H4 Perceived usefulness → Trust 3.338 0.000*** Supported
H5 Trust → purchase intention 10.491 0.000*** Supported
H6 Perceived ease of use → Trust → purchase intention 2.522 0.006*** Supported
H7 Perceived usefulness → Trust → purchase intention 3.077 0.002*** Supported
***p<.001, **p<.05, *p<.01
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