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Does Social Media Influencer Credibility Affect Attitudes and Engagement Behaviour? - Empirical Evidence

Table 5: Hypothesis Testing Result

Hypothesis Effect (ID) Std Beta Std Error t-value Decision R2 f2 Q2
H1a IC > ATI 0.534 0.057 9.345** Supported 0.651 0.386 0.522
H1b IC > ATV 0.315 0.062 5.714** Supported 0.608 0.160 0.513
H1c IC > ATB -0.083 0.057 1.436 Not Supported 0.496 0.006 0.406
H2a VC > ATI 0.283 0.061 4.644** Supported 0.651 0.094 0.522
H2b VC > ATV 0.429 0.067 6.428** Supported 0.608 0.191 0.513
H2c VC > ATB -0.005 0.075 0.064 Not Supported 0.496 0.000 0.406
H3a BC > ATI 0.081 0.046 1.771* Supported 0.651 0.014 0.522
H3b BC > ATV 0.150 0.046 3.258** Supported 0.608 0.041 0.513
H3c BC > ATB 0.482 0.056 8.675** Supported 0.496 0.320 0.406
H4 ATV > ATB 0.387 0.065 5.996** Supported 0.496 0.171 0.406
H5a ATI > SCB 0.287 0.075 5.802** Supported 0.367 0.164 0.240
H5b ATV > SCB 0.204 0.085 4.163** Supported 0.367 0.051 0.240
H5c ATB > SCB 0.204 0.051 3.969** Supported 0.367 0.045 0.240
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