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Does Social Media Influencer Credibility Affect Attitudes and Engagement Behaviour? - Empirical Evidence

Table 4: Heterotrait-Monotrait (HTMT) Ratio of Correlation Result

Construct IC VC BC ATI ATV ATB
VC 0.751CI.90 (0.685, 0.805)
BC 0.442CI.90 (0.357, 0.516) 0.576CI.90 (0.489, 0.652)
ATI 0.813CI.90 (0.761, 0.857) 0.763CI.90 (0.702, 0.816) 0.488CI.90 (0.398, 0.568)
ATV 0.703CI.90 (0.635, 0.756) 0.769CI.90 (0.711, 0.822) 0.526CI.90 (0.439, 0.603) 0.887CI.90 (0.854, 0.916)
ATB 0.383CI.90 (0.293, 0.466) 0.483CI.90 (0.400, 0.560) 0.662CI.90 (0.589, 0.725) 0.483CI.90 (0.392, 0.565) 0.589CI.90 (0.504, 0.665)
SCB 0.538CI.90 (0.469, 0.601) 0.555CI.90 (0.486, 0.611) 0.495CI.90 (0.416, 0.569) 0.573CI.90 (0.508, 0.626) 0.566CI.90 (0.505, 0.618) 0.442CI.90 (0.364, 0.507)
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