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Does Social Media Influencer Credibility Affect Attitudes and Engagement Behaviour? - Empirical Evidence

Table 3: Fornell & Larcker Criterion Result

Construct IC VC BC ATI ATV ATB SCB
IC 0.778
VC 0.614 0.848
BC 0.416 0.539 0.845
ATI 0.672 0.713 0.458 0.904
ATV 0.580 0.721 0.496 0.725 0.940
ATB 0.377 0.460 0.628 0.452 0.554 0.928
SCB 0.507 0.533 0.479 0.556 0.556 0.437 0.835
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