| No |
Construct (ID) |
No of items |
Sources |
| 1 |
Influencer Credibility (IC) |
20 |
Adapted from Muda (2012) |
| 2 |
Video Content Credibility (VC) |
8 |
Adapted from Hasanah and Wahid (2019), Muda et al. (2014), Muda (2012) |
| 3 |
Proton Brand Credibility (BC) |
13 |
Adapted from Muda (2012) |
| 4 |
Attitudes toward Influencer (ATI) |
4 |
Adapted from Moldovan and Ciornea (2019) |
| 5 |
Attitudes toward Video Content (ATV) |
4 |
Adapted from Primanto and Dharmmesta (2019) |
| 6 |
Attitudes toward the X70 Brand Model (ATB) |
7 |
Adapted from Muda (2012) |
| 7 |
Social Media Engagement Intentional Behaviour (SCB) |
12 |
Adapted from Cao et al. (2021) |
|
TOTAL |
68 |
|
