Exploratory Study on Transportation Practices Among Indigenous Entrepreneurs
Abstract
Transportation practices in rural areas that cover indigenous entrepreneurs as the next frontier for conscious travel and for good reason with a shortage of public transport and facilities availability in the surrounding business areas. Many indigenous entrepreneurs opt to ride motorcycles and walk to run with their business activities. The future growth of indigenous entrepreneurship in the country is reliant on the implementation of transportation practices among them. These practices will ensure their business success and transport availability in rural areas. The challenge is that there are no dedicated solutions for this. Thus, this study explores the transportation practices among indigenous entrepreneurs due to the transportation industry becoming more complex as the number of vehicles and miles driven on the roads increases. Meanwhile, in rural areas especially, people have limited transportation options. A qualitative study based on interview interactions was administered to several indigenous entrepreneurs. The interview assessed the sociodemographic factors and transportation practices drawn from tools used in existing studies. Findings of this paper addressed challenges and limitations that indigenous entrepreneurs faced and hope to provide indigenous entrepreneurs with better access to markets, finance, and technology which will lead to greater economic development and progress in the country.
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About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Demong, N. A. R., Omar, E. N., Zamzuri, N. H., Kassim, E. S., & Ibrahim, I. (2024). Exploratory Study on Transportation Practices Among Indigenous Entrepreneurs. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 461-473). European Publisher. https://doi.org/10.15405/epsbs.2024.05.39