Experiencing Virtual Events: A Case of COVID-19

Masrur Mohd Khir ,
Sarinah Sabar ,
Norhidayah Mohd Rashid

Abstract

The COVID-19 pandemic has created a significant impact on the event industry all over the world. Numerous events, festivals, conferences, gatherings and other functions have had to be postponed or even cancelled as states began adopting social distancing measures to combat the outbreak. Since then, virtual event has been introduced as an alternative. It is an occurrence of people gathering together not physically in the same location but are connected in a common environment. Understanding the event experience among event attendees which is related to the quality of the event is important for ensuring its success. Hence, this study aims to examine the role of event experience among event attendees towards their commitment to attend virtual events and to examine the role of service quality in attending an online event. A significant implication of this study helps event organizers examine the importance of event experience to achieve a successful virtual event organization.

The article is not prepared yet for the html view. Check back soon.

Copyright information

About this article

Publication Date

06 May 2024

Article Doi

https://doi.org/10.15405/epsbs.2024.05.28

eBook ISBN

978-1-80296-132-4

Publisher

European Publisher

Volume

133

Print ISBN (optional)

-

Edition Number

1st Edition

Pages

1-1110

Subjects

Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship

Cite this article as:

Khir, M. M., Sabar, S., & Rashid, N. M. (2024). Experiencing Virtual Events: A Case of COVID-19. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 334-342). European Publisher. https://doi.org/10.15405/epsbs.2024.05.28

Copy citation text