The Role of Leadership in Community-Based Entrepreneurship: A Dual Case Study Approach
Abstract
Leaders play a crucial role in spearheading the success of community-based entrepreneurship. However, as the role is on a volunteering basis, the impact on the community is mixed. Community leadership is critical as it can lead to a harmonious and prosperous community. Strong leadership would help the community to gain many advantages, especially economic empowerment. The paper presents a comparative analysis of two Malaysian communities chosen for government initiatives but experienced different outcomes. A community leader must have passion, motivation, and capability to lead community members in achieving their goals. Community leaders must be knowledgeable with strong human and psychological skills. The commitment of leaders to contribute should be indefinite and not only when they are holding post. Vision and mission by leaders would help the community to be self-reliant and self-sustained in future. The paper contends that leaders should be committed to leading the community, and a succession exercise must be in place to develop new young leaders for sustainability.
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About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Kadir, M. A. B. A., Lajin, N. F. M., & Ngah, R. (2024). The Role of Leadership in Community-Based Entrepreneurship: A Dual Case Study Approach. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 324-333). European Publisher. https://doi.org/10.15405/epsbs.2024.05.27