The Antecedents' and Behavioral Determinants of Participation Intention in Community Urban Farming
Abstract
Community urban farming provides urban dwellers access to healthy, nutritious, home-grown, low-cost fresh produce. Indeed, it is seen as a mechanism that creates a source of income and reduces the cost of living. However, one of the challenges is the need for greater community participation in active urban farming, which prevents farmers from becoming self-sufficient. This study examines the behavioural determinants of farmers' intention to participate in community urban farming. The study uses the theory of planned behaviour and community development theory and assesses the behavioural determinants using data collected from 310 urban farmers. The results suggest that norm and publicity (subjective norm) are the strongest predictors of intention to participate, followed by farming facilities and costs (perceived behavioural control) and attitude towards community urban farming (attitude). This study provides essential information for policymakers to design better intervention programmes to improve participation in community urban farming so that they become self-sustaining urban farmers.
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About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Muhammad, R. M., Chandran, V., & Keshminder, J. S. (2024). The Antecedents' and Behavioral Determinants of Participation Intention in Community Urban Farming. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 307-323). European Publisher. https://doi.org/10.15405/epsbs.2024.05.26