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Determinants of User Satisfaction on E-Commerce Chatbot: A Study on Gen-Y

Table 4: Results of Multiple Linear Regression

Independent Variables Dependent Variable - User Satisfaction Hypothesis Result
Standardized Coefficients (beta) t Sig. (p<0.05)
System Quality 0.331 4.556 0.000 H1 Supported
Information Quality 0.273 3.334 0.001 H2 Supported
Service Quality 0.198 2.353 0.020 H3 Supported
Perceived Ease of Use 0.109 1.455 0.148 H4 Not Supported
Perceived Usefulness 0.049 0.859 0.392 H5 Not Supported
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