Intention to Use E-Wallet Application Among University Students
Abstract
The e-wallet, or electronic wallet, is among the most noteworthy technological advancements of the 21st century. This study used the Technology Acceptance Model (TAM) to explain the intention of university students to use e-wallets as a means of payment. Data was collected from university students in Malaysia using a questionnaire sent via Google Forms on several social media platforms. A non-probability sample was drawn, and the data were analysed using linear regression analysis. The results showed significant effects of perceived ease of use and perceived usefulness on e-wallet usage intention among the students. Additionally, perceived usefulness was found to be significantly predicted by perceived ease of use. This study’s findings are beneficial to both academics and practitioners, contributing to the growing body of knowledge on consumer behaviour, technology, and digital payments, and serving as a foundation for e-wallet developers to understand their customers and the utility of e-wallet applications as payment methods.
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About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Abdillih, M. A. A. M., & Nawang, W. R. W. (2024). Intention to Use E-Wallet Application Among University Students. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 181-189). European Publisher. https://doi.org/10.15405/epsbs.2024.05.15