Airline Chatbots as Communication Tool Towards Consumer Satisfaction on Pre-Flight Assistance Services
Table 5: Effects of Airline Chatbots as a Communication Tool in terms of Personalization
| I believe that… | Weighted Mean | Interpretation |
| The format used by airline chatbots on the chat box has given me a remarkable experience. | 3.04 | Satisfied |
| The replies of airline chatbots are personalized messages that are related to my queries. | 2.97 | Satisfied |
| The airline chatbots customize their response to my preference. | 3.03 | Satisfied |
| Composite Mean | 3.01 | Satisfied |
