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Airline Chatbots as Communication Tool Towards Consumer Satisfaction on Pre-Flight Assistance Services

Table 23: Relationship between the Effects of Airline Chatbots as Communication Tool and Consumer Satisfaction on Pre-flight Assistance Services in terms of Convenience

Convenience Rho-value p-value Interpretation
Automatability .685 .000 Significant
Personalization .637 .000 Significant
Limited Understanding .619 .000 Significant
Lack of Emotion .516 .000 Significant
Null Decision-Making .594 .000 Significant
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