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Diginatives’ Experiences on Electronic Commerce

Table 1: Summary of Socio-demographic and Online Shopping Characteristics of the Participants

Socio- demographic characteristics Online Shopping Characteristics
Participant Age Sex Province Years of Online Shopping Preferred E-commerce Platform
Participant 1 20 Female Laguna 3 years Shopee, Tiktok Shop
Participant 2 19 Female Laguna 2 years Shopee, Lazada, Tiktok Shop
Participant 3 19 Female Laguna 4 years Shopee, Lazada, Tiktok Shop,
Participant 4 22 Female Laguna 3 years Shopee, Tiktok Shop
Participant 5 20 Female Laguna 4 years Shopee, Lazada, Tiktok Shop, Carousell
Participant 6 21 Female Laguna 3 years Shopee
Participant 7 21 Female Quezon 4 years Shopee, Lazada
Participant 8 21 Female Quezon 8 years Shopee, Lazada
Participant 9 18 Male Batangas 3 years Shopee, Lazada, Tiktok Shop
Participant 10 22 Male Laguna 2 years Shopee, Lazada, AliExpress
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