| Key drivers |
Description and references |
| Y1: Digital marketing |
Digital marketing involves the strategic use of digital channels to promote products and services, expand reach to a broader audience, establish brand identity, and evaluate the efficacy of marketing campaigns (Masrianto et al., 2022; Qian et al., 2022; Rizvanović et al., 2023; Setkute & Dibb, 2022). |
| Y2: Government policies |
The implementation of government policies, such as tax incentives, grants, and training programs, can foster a conducive business environment that is supportive of young entrepreneurs (Nudurupati et al., 2022; Razmjoo et al., 2022; Simatupang & Widjaja, 2012). |
| Y3: Knowledge and expertise |
Possessing essential skills, experience, and understanding of technology, social media, and data analytics is crucial for individuals to compete and innovate today. This knowledge and expertise are highly valued in various industries and can significantly contribute to professional success (Amouri et al., 2021; Andrade et al., 2022). |
| Y4: Financial resources |
Financial resources are essential for investing in businesses, recruiting personnel, and expanding operations. These resources can be obtained through various means, such as crowdfunding, angel investing, and (Adomako & Ahsan, 2022; Edelman et al., 2016; Hewa Wellalage et al., 2021; Shaw & Sørensen, 2022). |
| Y5:Innovation |
Innovation refers to the capacity to develop novel products, services, or business models that cater to the demands of customers in inventive ways, thereby securing a competitive (Cuntz & Peuckert, 2023; Polas et al., 2023; Williams et al., 2022; Zhao et al., 2023). |
| Y6:Networking |
Networking involves establishing connections with entrepreneurs, mentors, investors, and industry experts to gain valuable insights, advice, and opportunities for collaboration and learning (Bijedić et al., 2023; Chapus & Nordman, 2021; Glinka et al., 2023). |
| Y7:Supportive ecosystem |
The provision of education, mentorship, and infrastructure fosters a conducive ecosystem that cultivates innovation, collaboration, and entrepreneurship among young entrepreneurs (Catala et al., 2023; Gómez et al., 2023; Roundy & Burke-Smalley, 2022; Tiba et al., 2021). |
