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The Antecedents of Consumer Purchase Intention

Table 7: Descriptive statistics of word of mouth

No. Indicators N Mean
1. I said positive things about minimarket “X” to my relatives 156 4.07
2. I recommend minimarket “X” to my relatives 156 4.26
3. I share information about minimarket “X” with my relatives 156 4.07
Word of Mouth 156 4.13
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