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The Antecedents of Consumer Purchase Intention

Table 6: Descriptive statistics of brand identification

No. Indicators N Mean
1. Minimarket “X” is like a part of me 156 3.60
2. Minimarket “X” success is my success 156 3.10
3. I'm interested in what others think about minimarket “X” 156 3.60
Brand Identification 156 3.40
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