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The Antecedents of Consumer Purchase Intention

Table 3: Research instrument test results

No Variables/Indicators Factor Loading Coefficient Cronbach Alpha Conclusion
CSR Retailer 0.830 Reliable
1. Minimarket “X” cares about the environment 0.787 Valid
2. Minimarket “X” is socially responsible 0.815 Valid
3. Minimarket “X” cares about the local community 0.714 Valid
4. Minimarket “X” offers a large selection of local products 0.584 Valid
Brand Identification 0.888 Reliable
1. Minimarket “X” is like a part of me 0.799 Valid
2. Minimarket “X” success is my success 0.881 Valid
3. I'm interested in what others think about minimarket “X” 0.879 Valid
Word of Mouth 0.906 Reliable
1. I said positive things aboutminimarket “X” to my relatives 0.822 Valid
2. I recommend minimarket “X” to my relatives 0.926 Valid
3. I share information aboutminimarket “X” with my relatives 0.882 Valid
Consumer Purchase Intention 0.907 Reliable
1. If I need a product, I intend to buy it at minimarket “X” 0.807 Valid
2. I intend to continue buying from minimarket “X” in the future 0.901 Valid
3. I will buy from minimarket “X” regularly in the future 0.918 Valid
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