| Factors |
Explanation |
Findings |
| Co-Creation / Collaborative Relationship |
The ability of an organisation explore, understand co-creation |
“It allows to improvise innovation” “Allows him to improve and design the product according to the customer specification.” (Senior Manager, Interview1)“Engage with customer to validate any assumptions to pass to create empathy in gather kind requirement and then like take inside back to business build a better product”"People, process, and tools are all important components. While excellent tools can sometimes replace the need for good people, it is important to recognize that having skilled individuals tackling a problem can be beneficial, irrespective of the specific process or tools they utilize." (Product Manager, Interview2) |
| Co-creation Process |
"When you develop a product with a focus on user needs, it becomes a continuous experimentation process. This allows you to validate assumptions and eliminate variables, enabling clearer communication and alignment with the product vision based on user needs. In essence, the goal is to understand the specific problem the product is solving." (Product Manager, Interview2) |
| Organisational Strategy |
Strategy for Organisation Value Capture from Co-creation activity |
“Most direct communication we are monitoring how they use things so that we can make a better.”(Product Manager, Interview2) |
| Customer Engagement |
Characteristic |
“I think it does not necessary anytime that I am able to talk to someone, whether they used the product, heard about the product, instead, when they interested, (you can talk) talking to people, you discover the pattern, you able to define the personas and the markets based on experiences and user needs”(Product Manager, Interview2) |
| Roles of Social Media |
Characteristic |
"It really depends on how resources are organized on a global scale. The ability to operate on a large or global level allows a single person to become a touchpoint for customers, especially in medium-sized businesses." (Director, Interview4) |
