| Factor |
Gender |
Age |
Income |
Average purchase amount (rub) |
Frequency of visiting of pharmacy |
| Deliveryservice |
Women (64.2 %) |
16–30(67.9 %):16–21(29.1 %)22–30(38.8 %) |
Over 30 thousand rub. (62.7 %):30–40 thousand rub.(14.9 %); 40–50 thousand rub. (15.7 %); over 50 thousand rub. (32.1 %) |
Up to 1000 (67.2 %):up to 500 (17.9 %);500–1000(49.3 %) |
No more than 2–3 times a month (54.5 %):Once every 2–3 months (17.2 %)Only when I get sick (37.3 %) |
| Possibility to order via mobile application |
Women (69.6 %) |
16–30(68.5 %):16–21(26.8 %);22–30(31.7 %) |
Over 4 0 thousand rub. (52.3 %):40–50 thousand rub.(16.1 %); over 50 thousand rub. (36.2 %) |
Up to 1000 (63.1 %):up to 500 (16.1 %);500–1000(47.0 %) |
No more than 2–3 times a month (56.0 %):Once every 2–3 months (18.5 %)Only when I get sick (37.5 %) |
| In this pharmacy I can get medicine ordered online |
Women (72.0 %) |
16–30(69.1 %):16–21(32.2 %); 22–30(36.1 %) |
Over 30 thousand rub. (59.8 %): 30–40 thousand rub. (19,1 %);40–50 thousand rub.(16,5 %); over 50 thousand rub. (24,2 %) |
From 500 to 1000 rub. (50.4 %) |
No more than 2–3 times a month (56.0 %):Once every2–3 months (18.5 %)Only when I get sick (37.5 %) |
