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Pharmacy Choice Factor Analysis Among Consumers During Pandemic

Table 1: Overall ranking of the importance of factors when choosing a pharmacy organization

No. Factor Average score 8–10 points, %
1 Availability of the required product 9.53 93.5
2 Competent staff 8.68 81.6
3 Working hours and organization of work (including absence of queues) 8.17 70.7
4 Pricing policy (prices and discounts/discount cards) 8.11 70.3
5 Store layout and cleanliness 8.00 67.9
6 Opportunity to receive medical product ordered via the Internet 7.03 56.6
7 Availability of related products (medical cosmetics, medical equipment, etc.) 6.32 44.1
8 Possibility to order medical product through a mobile application 5.77 40.2
9 Home delivery service 5.35 32.1
10 Pharmacy name (belonging to a well-known network, brand) 4.91 32.2
11 Eye-catching outdoor advertising 4.67 22.0
12 Pharmacy advertising in media 3.84 13.7
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