|
|
Factor Loadings |
Average |
Standard Deviation |
| Factor 1: Personal Reward for Using Functional Foods |
|
I find it positive that modern technology enables the development of foods with health claims. |
0,805 |
2,7799 |
1,13907 |
|
Foods with health claims make it easier to live a healthy life. |
0,770 |
3,0191 |
1,05594 |
|
I feel better if I eat foods that have a health claim. |
0,718 |
3,07766 |
1,06242 |
|
I’d buy a food with a health claim recommended by a doctor/dietician/health professional. |
0,664 |
2,6746 |
1,17644 |
|
I think that products with health claims increase my overall health. |
0,647 |
3,1770 |
1,03415 |
| R |
There is no benefit for healthy people to use food products with health claims. |
0,621 |
3,0048 |
1,36754 |
|
It is completely safe to consume foods with health claims. |
0,508 |
3,3062 |
0,91041 |
| Factor 1 Cronbach Alpha=0,842Percentage of Variance Explained=25,386 |
| Factor 2: Interest in Functional Foods |
|
I make a serious effort to have information about foods with health claims. |
0,750 |
3,4545 |
1,15986 |
|
I like to consume foods with drug-like effects. |
0,729 |
3,7129 |
1,12398 |
|
The thought of being able to take care of my health by consuming foods with health claims makes me happy. |
0,621 |
3,0909 |
1,11215 |
|
I think the safety of products with health claims has been carefully researched. |
0,495 |
3,2536 |
1,04596 |
|
When I consume a product with a health claim, my performance improves. |
0,490 |
3,1244 |
1,01613 |
| Factor 2 Cronbach Alpha=0,731Percentage of Variance Explained=16,039 |
| Factor 3: Confidence in Functional Foods |
| R |
New features of foods with health claims mean unpredictable risk. |
0,794 |
3,2967 |
0,93441 |
| R |
The health effects information on the package of foods with health claims is often exaggerated. |
0,769 |
3,1770 |
1,04801 |
| R |
I find it wrong that foods with health claims are constantly increasing on the market shelves. |
0,663 |
3,0718 |
1,19277 |
| Factor 3 Cronbach Alpha=0,704Percentage of Variance Explained =15,107 |
