European Proceedings Logo

Samsung’s Organisational Culture Regarding Business Competitiveness and Innovation in the Post-Pandemic Era

Table 1: Timelines of organisational culture and workplace innovation transitions of Samsung – phase I-III (author’s contribution)

Phase I
1938-1988 Samsung was founded in 1938 (Khanna et al., 2011). Its original main businesses were sugar and fabric (Brown & Linden, 2009).
1989-1993 Kun-Hee Lee, a second Samsung CEO instituted Western management styles into Samsung in 1993. During this period, Samsung also started to send its recruitment team abroad (Khanna et al., 2011).
1994 Samsung Corporation operated a retail business in year 1994, after separating from the Samsung Group (Suh & Howard, 2009).
1995-2000 Samsung Electronics operated its Value Innovation Program Centre in Suwon province, South Korea (Jones & Lee, 2006). It also launched Global Strategy Group (GSG) in 1997 (Khanna et al., 2011). In 2000, Samsung introduced its MP3 (Giachetti & Marchi, 2010).
Phase II
2001 Samsung ranked 42nd globally in BusinessWeek/lnterbrand’s top 100 (Jacobs, 2005).
2002-2005 Samsung was chosen by the Innovation Leaders Organization as the most innovative company in the consumer electronic sector (Innovation Leaders, 2022). Samsung became the second most lucrative company in the world (Khanna et al., 2011).
Phase III
2006 Samsung was chosen by the Innovation Leaders Organization to be the most innovative company in the consumer electronic sector for the fifth year in a row (Innovation Leaders, 2006).
2007 Samsung was chosen by the Innovation Leaders Organization to be the most innovative company in consumer electronic sector for the sixth year in a row (Innovation Leaders, 2007). It also introduced its GPS (Giachetti & Marchi, 2010).
2008-2013 In 2013, Samsung ranked second after Volkswagen in the company with the highest spending budget for R&D in the world (Casey & Hackett, 2014). It also was assigned 4,676 U.S. patents for year 2013 (IFI CLAIMS® Patent Services, 2014).
2014-2015 Samsung was assigned 4,952 U.S. patents (IFI CLAIMS® Patent Services, 2014). It also operated Learning and Development (L&D) department in UK (Soulsby, 2014). Samsung introduced Galaxy S6 and Samsung Pay, an alternative way to pay for products and services (Reisinger, 2015).
< Back to article

We care about your privacy

We use cookies or similar technologies to access personal data, including page visits and your IP address. We use this information about you, your devices and your online interactions with us to provide, analyse and improve our services. This may include personalising content or advertising for you. You can find out more in our privacy policy and cookie policy and manage the choices available to you at any time by going to ‘Privacy settings’ at the bottom of any page.

Manage My Preferences

You have control over your personal data. For more detailed information about your personal data, please see our Privacy Policy and Cookie Policy.

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

Third-party advertising and social media cookies are used to
(1) deliver advertisements more relevant to you and your interests;
(2) limit the number of times you see an advertisement;
(3) help measure the effectiveness of the advertising campaign; and
(4) understand people’s behavior after they view an advertisement.
They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.