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Problems Experienced by Customers After Sales Through Digital Shopping Platforms

Table 6: Data Related to the ‘Exchange/Return Procedures’ Main and Subthemes

3. EXCHANGE/RETURN PROCEDURES
Subtheme Codes/Names Product A Product B
Number (f) Ratio (%) Number (f) Ratio (%)
3.1. Exchange/Return Refusal 5 17,2 0 -
3.2. Exchange/Return Period Length 7 24,1 0 -
3.3. Exchange/Return Difficulty 17 58,7 0 -
Total 29 100 0 -
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