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Problems Experienced by Customers After Sales Through Digital Shopping Platforms

Table 5: Data Related to the ‘Product Quality Perception’ Main and Subthemes

2. PRODUCT QUALITY PERCEPTION
Subtheme Codes/Names Product A Product B
Number (f) Ratio (%) Number (f) Ratio (%)
2.1. Dissatisfaction with expected quality 69 57,1 9 82
2.2. Inadequate Information About Product Features 4 3,4 0 0
2.3. Price/Performance Ratio Weakness 15 12,4 0 0
2.4. Failure in a Short Time 23 19,1 2 18
Total 121 100 11 100
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