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Problems Experienced by Customers After Sales Through Digital Shopping Platforms

Table 4: Data Related to ‘Distribution and Delivery’ Main and Subthemes

1. DISTRIBUTION AND DELIVERY
Subtheme Codes/Names Product A Product B
Number (f) Ratio (%) Number (f) Ratio (%)
1.1. Sloppy Packaging/Shipping 9 11,9 1 50
1.2. Damaged/Missing Item 44 57,9 1 50
1.3. Wrong product 1 1,3 0 0
1.4. Broken product 16 21 0 0
1.5. Late delivery 6 7,9 0 0
Total 76 100 2 100
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