| People remember |
Type of activity |
As a result, people are capable of |
| High level of abstraction |
10% of what one has read |
Reading |
Define, list, describe, make oneself clear |
| 20% of what one has heard |
Listening |
Display, apply, perform |
| 30% of what one has seen |
Looking at a picture, watching a video |
| Low level of abstraction |
50% of what one has heard and seen |
Looking at an exhibit item, observing a presentation, observing particular actions |
| 70% of what they have said or written about themselves |
Participation in a discourse, giving a speech |
Analyze, develop, design, evaluate |
| 90% of what one has said or written about their actions |
Simulating a real activity, performing a real action |
