At the turn of the 20–21 centuries, a significant restructuring of the labor market took place: large industrial production yielded primacy to the sector of services and the entertainment industry, available to everyone owning a gadget with Internet access. The competition is high – blogs, clips, social videos – everyone is trying to firmly establish themselves in their niche and become as popular and in demand as possible. Stand-up, which burst into the modern viewer’s life at the end of the 90s, became a real "explosion" in the entertainment business. Possessing a high degree of manipulation, the speech of stand-ups is of particular linguistic interest. In the course of an experimental-phonetic study, based on the German language material, the prosodic features of stand-ups’ speech were studied. Analysis of the data obtained showed that their speech is emotional and differs from the neutral speech of native speakers by a special prosodic organization due to the fast tempo, high frequency of the main tone at the focal element itself, significant intensity, melodic pattern of the phrase. The popularity of stand-up is determined by many factors, in particular, a wide thematic range, including some taboo topics, a large number of jokes, and ease of communication. All this makes stand-up comedians young people’s idols. The deviations from the established norms of pronunciation in the media that arise in the course of their speeches can be seen as a kind of pronunciation innovations that can lead to changes in pronunciation norms at the language level.
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31 March 2022
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Borisov, D., Zharenova, N., & Bucharov, V. (2022). Stand-Up Comedians' Speech As A Source Of Pronunciation Innovation In Media Communication. In & I. Savchenko (Ed.), Freedom and Responsibility in Pivotal Times, vol 125. European Proceedings of Social and Behavioural Sciences (pp. 584-589). European Publisher. https://doi.org/10.15405/epsbs.2022.03.70