Media Reality Of The Digital Age: Challenges Of Visuality


The relevance of the study of the phenomenon of visual culture in the modern world is determined by the rapid development of innovative forms of media communication, the increase in platforms for presenting an audiovisual product. Any innovation in the field of "new media" causes multiple changes in the contours of the social environment, the formation of new socio-cultural phenomena, which requires its understanding from the standpoint of social philosophy. The subject of the research is the screen media reality as a transforming system of technogenic visual media reality of the digital age. The theoretical and methodological basis for the analysis of the visual complex of media reality as a transforming socio-cultural phenomenon is the concept of "challenge and response" by English philosopher A. Toynbee. The comparative-historical method is used to analyze the screen media reality in its historical forms. At the same time, the "challenge and response" formula itself reflects the principles of complementarity and synthesis of opposites as the basis of the dialectical approach. The general and individual features in the development of screen media reality are revealed, the general communicative nature and continuity of symbolic mechanisms for building a picture of the world are substantiated. It is proved that all historical forms of screen media reality are a symbolic environment filled with mutual interweaving, constantly forming a dialectical contradiction of "challenge and response".

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23 March 2022

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1st Edition




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Kuznetsova, E. I. (2022). Media Reality Of The Digital Age: Challenges Of Visuality. In & I. Savchenko (Ed.), Freedom and Responsibility in Pivotal Times, vol 125. European Proceedings of Social and Behavioural Sciences (pp. 555-562). European Publisher.