Use Of Marketing Communication Tools In Promoting The Products Of Agricultural Enterprises
Table 1: SWOT- analysis
| Opportunities | Strengths |
| More rational use of cultivated areasEntering new market segmentsFormation of stable relationships with regular customers | Possibilities for increasing the production scaleHigh level of quality of the offered products.Highly qualified personnel with experience in the field of agro-industrial complex |
| Threats | Weaknesses |
| 1. Decrease in the living standards of the population2. Natural and climatic conditions3. High level of competition in the region | Insignificant use of the marketing approach to the problems of sales and, as a result, to the problems of promotion |