An Overview on Strategic Communication to Handle Pandemic: Health Communication Crisis Covid-19


Health communication research has experienced a rapid growth in recent years worldwide. Health communication is able to facilitate the way of uncertainty and fear with truthful and well-developed strategies in promoting and coming across people’s anxiety and raise courage in facing the crisis situation. Communication is a significant element especially providing effective response between governments, health care professionals, scientists, the media, as well as the public during this COVID-19 pandemic outbreak. Truthful and strong health communication can enable how people handle insecurity and fear, encourage and undertake faithfulness to essential behaviour change, and meet persons’ fear and nurture anticipation in the face of a crisis. As coronavirus massively spread on a global scale, there are countries and public that are not aware on the reliable information about the pandemic. Ineffective communication has caused high rates of infection, health threat, suffering and deaths. In this pandemic situation, there are some critical challenges faced by the governments due to ineffective communication with the public. This article reviews the role of strategic communication in responding and reacting to the pandemic.

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Publication Date

31 January 2022

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European Publisher



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1st Edition




Communication, Media, Disruptive Era, Digital Era, Media Technology 

Cite this article as:

Govindaraju, V., & Kunachagaran, K. (2022). An Overview on Strategic Communication to Handle Pandemic: Health Communication Crisis Covid-19. In J. A. Wahab, H. Mustafa, & N. Ismail (Eds.), Rethinking Communication and Media Studies in the Disruptive Era, vol 123. European Proceedings of Social and Behavioural Sciences (pp. 430-444). European Publisher.