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TikTok Addiction Behaviour Among Users: A Conceptual Model and Research Propositions

Table 1: Variables, definitions, and illustrative measures

Variable Measure Items Reference
Information quality 1. TikTok provides me with relevant information to my needs. Kim et al. 2003
2. TikTok provides me with sufficient information.3. TikTok provides me with up-to-date information.4. The videos on TikTok are usually short.5. I can understand the general mind of a video in a short time6. I can gain useful information from celebrities that I subscribe.7. Information on TikTok is valuable for me in work or study.8. Information on TikTok can satisfy my needs. Zhang et al. 2016
System qualityFlow experienceTikTok addiction behaviour 1. TikTok quickly loads all the text and graphics. 2. TikTok is easy to use.3. TikTok is easy to navigate.4. TikTok is usually attractive.5. My videos are usually commented by some strangers.6. My videos are usually commented by some strangers.7. TikTok can make more people know my thoughts. 1. I frequently login on TikTok unconsciously.2. I feel time passes quickly while using TikTok.3. I usually ignore other things when using TikTok.4. Using TikTok is enjoyable, fun, and interesting. 1. It is hard for me to go a day without using TikTok2. Although I think I should stop using TikTok, sometimes I continue to watch them.3. I often use TikTok for a longer time than I intended. 4. I keep thinking about spending less time using TikTok. Kim et al. 2003.Zhang et al. 2016Zaman et al., 2010Zhang et al. 2014Khang et al. 2013Kim et al. 2003
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