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Integrating Visual Literacy Teaching Into The English For Specific Purposes Course

Table 1: Criterion-based scheme for assessing VL

Performance Indicators Unacceptable level(1-2 marks) Limited level(3 marks) Acceptable level(4-5 marks)
The visually literate student is able to understand communication of a visual message. Recognizes and describes 1 element of the visual (pictures, symbols, graphs, captions, etc.);Has difficulty in identifying the subject matter of the visual;Hardly ever understands the meaning of the visual. Recognizes and describes a limited number (1-2) of elements of the visual (pictures, symbols, graphs, captions, etc.);Identifies the subject matter of the visual;Has difficulty in analyzing the context and understanding the meaning of the visual. Recognizes and describes all elements of the visual (pictures, symbols, graphs, captions, etc.;Identifies the subject matter of the visual;Analyzes the context to understand the meaning of the visual.
The visually literate student is able to express ideas visually. Uses 1 element (pictures, schemes, words, symbols, colors, graphs) to express ideas visually;Knows and uses 1 strategy to communicate visually (mind mapping, power-point presentations, etc);Hardly ever participates in group discussions about the visual. Uses 2 elements (pictures, schemes, words, symbols, colors, graphs) to express ideas visually;Uses a limited number of strategies to communicate visually (mind mapping, power-point presentations, etc);Is not an active participant in group discussions about the visual. Uses different elements (pictures, schemes, words, symbols, colors, graphs) to express ideas visually;Uses different tools to communicate visually (mind mapping, power-point presentations, etc);Participates in group discussions about the visual.
The visually literate student is able to think critically about a visual message Hardly ever evaluates the use of different elements for conveying the meaning of the visual;Hardly ever interprets different meanings of the visual;Hardly ever evaluates the communicative effectiveness of the visual. Has difficulty in evaluating the use of different elements for conveying the meaning of the visual;Expresses one meaning of the visual;Has difficulty in evaluating the communicative effectiveness of the visual. Evaluates the use of all elements for conveying the meaning of the visual;Critically interprets different layers of meaning of the visual;Evaluates the effectiveness of the visual as a means of communication.
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