| Linguocultural type |
Archetype |
| They can be united by the supra-disciplinary concept of "image". |
| It is formed based on prototypical images. |
They are the most generalized expression of images of a certain type. |
| It functions in the minds of specific people or groups of people and is embodied in their ideas about the structure of society. |
It exists in the mental and cognitive spheres and is embodied in the plot. |
| It is embodied as an element of a static structure - ideas about society. |
It is an element of a dynamic structure ("life path" of an individual or hero). |
| Able to serve as a marker of the culture of a certain historical period. |
Exists outside the historical dimension. |
| It can be ethno-labeled or socio-labeled (Karasik, 2010, p. 207). |
It is supranational and does not depend on the structure of a particular society; it is part of the mythological system as such. |
| Includes evaluativeness. |
Outside of grading systems or ambivalent. |
| Associated with values. |
| Differential characteristics of the image are assessed using the analysis of compatibility. |
| They are the results of the formulation of the generalization (figurative expression) of the ideas of the individual and society about the structure of the surrounding world. |
| The conceptual layer is read as a result of understanding the context and the specifics of the verbal expression. |
