Transition Of Businesses To Online In The Covid-19 Pandemic


This article examines the impact of the COVID-19 pandemic on business transformation. Anti-infection measures have significantly changed the business environment. This required adaptation to new conditions. In the context of the pandemic, the transfer of business from offline to online has accelerated. Digital platforms and digital ecosystems are used for this. They were known before. But the restrictions associated with countering the spread of coronavirus infection have given impetus to the digitalization of business. The analysis showed that digitalization is proceeding unevenly. It is determined by industry characteristics and depends on the quality and innovativeness of management. Retail, telecommunications, and banking became the leaders of the transition to online. During digitalization, a problem was discovered: the lack of digital competencies of company personnel. This gave impetus to the development of training. Teaching digital competencies in the context of a pandemic also took place largely in a digital (distance) format. It is shown that digital transformation and online business transfer require significant resources. It is recommended to take this into account in the state economic policy.

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