Political Rhetoric And Communicative Society In The Digital Era


This article is devoted to political rhetoric as a mechanism of interaction and a tool for regulating collective consent in modern communicative society in the context of its global digitalization. Using the well-known Habermasian idea of political rhetoric as a necessary tool for finding political reason, which is trying to turn the analysis of political actions in the process of identifying collective will (respectively, decentralized in an open digital space) into a reasonable consensual resource, we strive not so much to ascertain the possibilities of such rhetoric to guarantee the comprehension of universal expression of will, but to determine the extent to which Habermas's communicative society can provide consensus in new digital realities. In this theory of communicative society the term consensus itself is terminologically and theoretically linked with the well-known ancient tradition (the Aristotelian theory of politics and rhetoric), where the persuasive potential of arguments and free discussion are the basis for socio-political interaction, which refers us to the equally rich neo-Aristotelian model of understanding consensus. Our goal is not to reconstruct Habermas's theory of discourse in the light of Aristotelian principles; this does not cause any doubts and can be called the development of political rhetoric in a procedural democracy. We are talking about the search for an intelligible rhetorical methodology that meets the modern requirements of digital society, can operate in a state of vast information with a constant stream of ideologically motivated and often fake news, and is capable of providing the principles of open politics.

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