Metaphor As One Of The Methods For Coding Cultural Meanings In Language
Abstract
The article analyzes the problem of cultural meanings as a reflection of ethnocultural consciousness in the language based on humorous texts. Metaphor is considered as one of the ways of encoding cultural meanings in a language using humorous texts. The concepts of code, coding, cultural meanings are revealed. The mechanisms of the emergence of cultural meanings, which are formed in the language with the help of codes, are described. Cultural meanings arising as a result of cognitive mechanisms are considered as secondary sign formations. In the process of semiotization, phenomena of the surrounding reality that are significant for a given people are recorded in the word. Cultural meanings are determined by morals and customs, language and writing, clothing, settlements, work, education, economics, socio-political structure, law, science, technology, art, religion, manifestations of the spiritual development of the people. All these areas in the language are realized in the form of a system of culture codes. One of the methods of coding is the assignment of a sign to an object or concept (representation), replacing it in thinking. Culture codes are universal, but the metaphors in which they are implemented have national and cultural specifics. In the process of cognizing the surrounding reality, concepts arise in the human mind, which are verbalized and concretized through symbols and basic metaphors. As one of the ways of coding cultural meanings, metaphor is involved in creating a holistic image of the world and storing and transmitting cultural information.
Copyright information
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
About this article
Publication Date
29 November 2021
Article Doi
eBook ISBN
978-1-80296-116-4
Publisher
European Publisher
Volume
117
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-2730
Subjects
Cultural development, technological development, socio-political transformations, globalization
Cite this article as:
Sagitova, A. F., Fefelova, G. G., Khairullina, R. H., & Suleimanova, A. K. (2021). Metaphor As One Of The Methods For Coding Cultural Meanings In Language. In D. K. Bataev, S. A. Gapurov, A. D. Osmaev, V. K. Akaev, L. M. Idigova, M. R. Ovhadov, A. R. Salgiriev, & M. M. Betilmerzaeva (Eds.), Social and Cultural Transformations in The Context of Modern Globalism, vol 117. European Proceedings of Social and Behavioural Sciences (pp. 2455-2464). European Publisher. https://doi.org/10.15405/epsbs.2021.11.324